Generation Y is walking the floor

Aug. 22, 2012 at 2:09 PM
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BOSTON, Aug. 22 (UPI) -- U.S. workers in their 20s are five times more likely to work in retail than in all other jobs sectors, a Millennial Branding study found.

Millennial Branding studies millennials or members of Generation Y, who are, essentially, the offspring of baby boomers, but those who come after Generation X.

In a study done in collaboration with PayScale, a research firm that looks at worker compensation, Millennial Branding found retail clerk was by far the most common job among millennials, even for those with college degrees and despite the point that the average pay is $19,300 a year, ranking it among the five lowest-paying jobs in the country.

USA Today reported Wednesday nearly half of the floor clerks in the country indicated they had college degrees. Among clerks selling clothing, 83 percent indicated they had four-year college degrees.

"A lot of them will end up in these retail jobs while applying for professional jobs and hoping there will be openings," said Dan Schawbel, managing partner at Millennial Branding.

On the other end of the pay scale are science and technology jobs. Huge, brand-name technology companies such as Microsoft and Google were listed near the top of all companies in terms of job satisfaction.

"Tech companies play to Gen Y's entrepreneurship and wanting to work in a company that's constantly moving," Schawbel told the newspaper.

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