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March 20, 2012 / 4:19 PM

iPad: 3 million sold since Friday

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iPad: 3 million sold since Friday

A shopper cheers after leaving Apple's flagship Regent St store in London holding one of the first iPad 3's to be sold in the UK on March 16, 2012. Shoppers in ten countries around the world are getting the opportunity to purchase Apple's new tablet with some people queuing for over seventy hours for the store opening. UPI/Hugo Philpott | License Photo

CUPERTINO, Calif., March 20 (UPI) -- U.S. technology giant Apple said sales of the latest generation iPad reached 3 million within the first four days on the market.

The new iPad with the frequently touted Retina display was launched Friday, March 16. On Monday, Apple announced sales had topped the 3 million mark.

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Apple's statement did not address the controversy surrounding the device's temperature while operating. Media reports say the device operates 10 to 18 degrees hotter than its predecessor.

Sales, however, are very hot. "The new iPad is a blockbuster ... the strongest iPad launch yet," said Philip Schiller, Apple's senior vice president of Worldwide Marketing in a statement.

The iPad is available in 12 countries and is slated to be available in 24 more by Friday.

It sells between $499 and $829, depending on the model with the 4G LTE system "supported only on AT&T and Verizon networks in the United States and on Bell, Rogers, and Telus networks in Canada," Apple said, adding, "data plans are sold separately."

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