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May 21, 2011 / 2:36 PM

Group asks Ronald McDonald to retire

Tracy Kostenbader holds signs calling for the retirement of Ronald McDonald as a mascot for the fast-food chain during a demonstration in Chicago on March 31, 2010. The demonstrators, organized by Corporate Accountability International, claim McDonald's uses the corporate mascot to market unhealthy, fatty foods to children. UPI/Brian Kersey

1 of 2 | Tracy Kostenbader holds signs calling for the retirement of Ronald McDonald as a mascot for the fast-food chain during a demonstration in Chicago on March 31, 2010. The demonstrators, organized by Corporate Accountability International, claim McDonald's uses the corporate mascot to market unhealthy, fatty foods to children. UPI/Brian Kersey | License Photo

BOSTON, May 21 (UPI) -- A consumer group in Boston plans to ask McDonald's Corp. to retire its long-term mascot Ronald McDonald because he promotes unhealthy diets for children.

The group, Corporate Accountability International, plans to ask the company to retire the red-headed clown at the company's next annual shareholder meeting, The Boston Globe reported Saturday.

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But McDonald's Chief Executive Officer Jim Skinner said the campaign to force Ronald McDonald to retire was backfiring, as many were writing the company supporting the company's "right to choose," Skinner said.

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