Retailers dropping prices in sales push

Dec. 18, 2010 at 2:24 PM
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NEW YORK, Dec. 18 (UPI) -- T'was the Saturday before Christmas and all through the mall the deals were getting better, U.S. retailers said.

"The magic number is going to be 50 percent off. Retailers are really holding the line there," said NPD Group chief retail analyst Marshal Cohen, The Detroit News reported.

In the trade, the last Saturday before the stockings are hung by the chimney with care is known as Super Saturday.

The International Council of Shopping Centers said by Sunday, Dec. 12, 56.6 percent of consumers had finished their holiday shopping for the year.

But that's only part of the story. The National Retail Federation said that up to 17 percent of shoppers had yet to begin their holiday shopping as of late in the week.

Best Buy is offering deals on Lenovo laptop computers and Nintendo Wii consoles starting Sunday, the newspaper said. Kmart is offering discounts this week on 1,400 toys. Target is tempting shoppers with discounts on 8 GB iPod Touch devices, the newspaper said.

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