Lincoln has new ads and slogan

Sept. 30, 2010 at 4:46 PM
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DEARBORN, Mich., Sept. 30 (UPI) -- U.S. automaker Ford Motor Co. said Thursday the new advertising campaign for its luxury brand Lincoln would feature "Mad Men" television actor John Slattery.

Ford has also chosen a new slogan for the Lincoln: "Smarter than luxury," the Detroit Free Press reported.

Ford's director of U.S. marketing communications, Matt VanDyke, said, "We're going to challenge people's perceptions of luxury and show that we deliver more technology and luxury for an unexpected amount of content for the price."

Ford said it would launch the new ads Saturday during NBC's coverage of the Ryder Cup golf competition.

In a separate announcement, Ford said it was closing in on 1 million sales of Ford Fiestas.

Produced in five plants around the world, the Fiesta was launched in October 2008 in Europe. The company expects sales will surpass 1 million next month.

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