REDMOND, Wash., April 17 (UPI) -- Microsoft said it is deleting from an ad for social handsets a scene critics said promoted "sexting" among teenagers.
The ad, on the Microsoft Kin Web site, shows a young man pulling up his shirt, taking a photo of his bare chest and sending it to a female friend.
But the company said it's deleting that part of the video, the Los Angeles Times reported.
"Microsoft has deleted the inappropriate portion of the Kin video," the company said in a tweet to Common Sense Media, an industry watchdog. "We take sexting very seriously, and are sorry it happened."
Microsoft has marketed the Kin One and Kin Two as "social" devices that connect people and make it easier to share content.
A Consumer Reports blog questioned whether the ad promoted sexting, which has grown wildly popular among youths.
About one in seven American teens with cell phones reports receiving sexually explicit photos, the Pew Research Center's Internet & American Life Project has found. Only 4 percent of students admitted sending explicit images, usually sent to a boyfriend, girlfriend or crush, Pew said.