QVC to pay for false claims

March 21, 2009 at 12:05 AM
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WASHINGTON, March 21 (UPI) -- The home-shopping channel QVC will pay $7.5 million for making false claims for health products, the U.S. Federal Trade Commission said Friday.

The products involved were For Women Only weight-loss pills, Lite Bites weight-loss food bars and shakes, Bee-Alive Royal Jelly energy supplements and Lipofactor Cellulite Target Lotion. In a settlement with the agency, QVC agreed to pay $6 million to reimburse people who bought the products and a $1.5 million civil penalty.

The settlement bans QVC from making unsubstantiated claims that products or supplements remove cellulite.

"QVC aired ads that weren't true and violated an FTC order," said Eileen Harrington, acting director of the FTC Bureau of Consumer Protection. "Simply put, we aren't going to let QVC get away with this. The company is responsible for the product claims made on its programs, and we expect that going forward, QVC will do a better job for its audience and make sure that its programs are truthful and not deceptive."

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