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Aug. 29, 2008 / 1:33 PM

Kellogg lands Phelps for cereal gig

Olympic swim champ Michael Phelps makes his first public appearance in the United States at a YMCA in New York City to speak to children in its swimming course and to announce his partnership with VISA to help introduce New York City kids to swimming on August 28, 2008. (UPI Photo/Ezio Petersen)

1 of 12 | Olympic swim champ Michael Phelps makes his first public appearance in the United States at a YMCA in New York City to speak to children in its swimming course and to announce his partnership with VISA to help introduce New York City kids to swimming on August 28, 2008. (UPI Photo/Ezio Petersen) | License Photo

CHICAGO, Aug. 29 (UPI) -- You won't be seeing U.S. swimmer Michael Phelps among the Olympians on the Wheaties box -- he has a new cereal home.

The hot, record-setting Olympic swimmer who won eight gold medals at the Beijing Games, was signed by Kellogg, who beat General Mills to the punch.

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Phelps, who holds a total of 14 Olympic gold medals and two bronze, plus seven world records, will appear exclusively on Frosted Flakes and Corn Flakes, Kellogg announced in Chicago Friday.

General Mills signed gymnast Nastia Liukin and decathlete Brian Clay instead for the Wheaties gig.

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