McDonald's to market health with 'Shrek'

May 8, 2007 at 11:04 PM
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LOS ANGELES, May 8 (UPI) -- McDonald's Corp. plans to promote healthy foods, including fruits and vegetables, using the film "Shrek the Third," the U.S. fast-food restaurant chain said.

The company also plans to put Shrek logos on low-fat milk and start a Shrek Web site promoting soccer practice and other physical activity, McDonald's and "Shrek" studio DreamWorks Animation SKG Inc. said Tuesday.

Shrek Happy Meals will come with McDonald's sliced Apple Dippers and Chicken McNuggets, and the promotions will also apply to McDonald's salad line, the world's largest restaurant chain said.

The promotion seeks to take the campaign "to the next level of socially responsible marketing," DreamWorks spokesman Bob Feldman said.

The global campaign, which launches May 11 to support the film's May 18 theatrical release, will appear in 100 countries through October, Advertising Age reported.

Other campaign elements include Shrek-shaped pasta in Australia, Fiona Salad in Latin America and carrot sticks, organic milk and fruit bags in Britain.

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