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Yahoo, Viacom sign search deal

NEW YORK, April 10 (UPI) -- U.S. Internet company Yahoo Inc. will provide search ads for all Viacom Inc. broadband Web sites, including MTV.com and Nickelodeon.com, the companies said.

Financial terms were not disclosed.

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The deal, which covers lucrative keyboard ads on 33 Web sites, could expand to more than 140 other Viacom Web sites worldwide, the companies said.

The ads will be powered by Yahoo's Panama search marketing system, launched in February.

"Viacom is a global leader in entertainment that shares Yahoo's commitment to connecting users to the content, products and services for which they are looking while respecting copyrights and other intellectual property rights at the same time," Yahoo Chief executive Terry Semel said.

Viacom sued Google Inc. for $1 billion last month, alleging Google's YouTube video-sharing site "willfully" infringed Viacom copyrights "on a huge scale."

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