LONDON, May 27 (UPI) -- Beginning June 6, Britain's The Times of London tabloid newspaper will begin publishing a northeastern U.S. edition.
The daily will be printed on New York Post presses, which is another holding of News Corp., and will target wealthy readers in the finance and media industries, or "the penthouse demographic," said Robert Thomson, editor of the Times.
News Corp. chairman Rupert Murdoch approved the plans for the U.S. edition, the Wall Street Journal reported.
Thomson said the offshoot was decided after it was realized several hundred copies were being flown to the U.S. northeast each day, along with the fact the Times' Web site receives three million unique U.S. hits each month.
The U.S. edition, which will run a selection of stories that appear in the British paper and won't hire a separate reporting staff, expects to be the second of two papers for a reader on any day, the Journal said.