OSHKOSH, Wis., Feb. 2 (UPI) -- OshKosh B'Gosh of Oshkosh, Wis., said Wednesday it will stop selling adult clothing at its 15 lifestyle stores, focusing instead on children's clothes.
The retailer said the conversion to children's-only stores will take place by fall. Any markdowns and costs will not significantly affect margins because of the limited number of stores.
"While we are revising the lifestyle store concept to target only children, our fundamental strategy and plans for long-term future growth of our retail concept are still intact," said Chairman and Chief Executive Douglas Hyde.
"Over time, we found that our sales and margins have been significantly stronger in our children's department, and we are confident that in shifting our focus exclusively to kids, we will be able to grow the lifestyle store concept successfully," Hyde said.