NEW YORK, Oct. 27 (UPI) -- U.S. retailers expect Sunday's Halloween celebrations to bring in $3.12 billion, up from $2.96 billion last year, ABC News said Wednesday.
The National Retail Federation said most of that revenue comes from adults, with more than 70 percent of 18- to 34-year-olds celebrating the holiday. More than half of them attend a party, and the average consumer spends $43.57 on costumes, candy and other goodies.
If retailers' estimates are correct, Halloween will be the sixth-largest spending holiday, trailing only Christmas and Hanukkah ($220 billion), Valentine's Day ($13 billion), Easter ($10.5 billion), Mother's Day ($10.4 billion) and Father's Day ($8 billion).
Among adults the most popular costumes are of George Bush, John Kerry, Dick Cheney, Donald Trump and Martha Stewart. Also in high demand are sexy nurse outfits and public safety officer uniforms such as cops and firefighters wear.
Children continue to prefer super-hero costumes.
