CHICAGO, April 3 (UPI) -- Talk show maven Oprah Winfrey embraces the printed word with her latest venture, a magazine that will go beyond the traditional boundaries of women's fare, exploring spirituality, health, family and relationships through Winfrey's perspective.
O, the Oprah Magazine, will make its debut with 1 million copies later this month.
It is being published by Hearst Magazines and is scheduled to put out six editions this year and then go monthly next year.
"Our goal was to have not only a wide range of advertisers but to broaden it into finance and technology," Alyce Alston, O's publisher, told Monday's Chicago Tribune. "The editorial goal...recognizes that increasingly women make business decisions."
Alston said the magazine will not be a remake of Winfrey's popular television show.
Cathleen Black, president of Hearst Magazines, said it will take five or six issues to determine whether there is an audience for the magazine. She said she is not counting on Winfrey's television audience, since surveys indicate loyal television watchers are not generally big magazine readers.
"We believe that (Winfrey's) message in print, created in a way that a magazine is created, can be very exciting," Black told the Tribune. "Do I know that? No. Ask me in a year."