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Dayton Hudson changes name to Target

MINNEAPOLIS, Jan. 13 -- Dayton Hudson Corp. Thursday said it plans to change its name to Target Corp. at the end of the month.

The move reflects the fact that the company's Target stores make up more than 75 percent of Dayton Hudson revenue and pre-tax profit.

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"Target Corp. is a more appropriate name for the company and is also a more widely recognized brand name. While the Dayton Hudson name served the company well since we adopted it in 1969, today, the Target name best reflects our business and our company," said Bob Ulrich, Dayton Hudson chairman and chief executive officer.

Dayton Hudson said it has no plans to rename its stores, including Target, Mervyn's, Dayton's, Marshall Field's and Hudson's.

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