MIAMI, Aug. 26 -- Joe Robbie Stadium, home to the NFL's Miami Dolphins and major league baseball's Florida Marlins, was renamed Pro Player Park on Monday. Pro Player, the sports apparel brand of Fruit of the Loom, and H. Wayne Huizenga, who owns the stadium and the two teams that play there, agreed to a 10-year lease agreement for the new name.
The deal is worth $2 million annually over the term of the contract. Pro Player, an official licensee of the NFL, receives entitlement rights and signage throughout the stadium, named for Joe Robbie, the original owner of the Dolphins franchise and the man who built the facility. 'I am pleased to see one of our licensees become involved in the naming of one of the premier sports facilities in the nation,' said NFL Commissioner Paul Tagliabue. 'This provides Pro Player with an opportunity to build our growing presence within the sports marketplace,' said New Hamshire-based Pro Player, Inc. President & Chief Operating Officer Doug Kelley. 'We love the fact that we will be able to capitalize on the fashion- forward strength of south Florida and one of the strongest fan bases in the business,' he added. The official unveiling of Pro Player Park to the public will take place sometime in September, said Kelly. In addition, Pro Player recently signed Dolphins head coach Jimmy Johnson to a multi-year marketing deal to promite its new line of Home & Away Reversible Jackets in television and print advertisements.