MANILA, Philippines, Jan. 9 -- The Philippines' largest fast- food chain said Tuesday it earned a total of $100,000 in its first week of operation in Guam, breaking the record of other international fast- food chains in the U.S. territory. Jollibee Foods Corp. said that although it has anchored its market on the 35,000 Filipino migrant workers in Guam, the first-week gross sales feat starting Dec. 30 signaled that Philippine products can compete in the global market. The Philippine version of McDonalds' said the previous record for first-week sales of a multinational fast-food chain in Guam was $60,000. Jollibee added it expects to surpass McDonalds' average daily earnings of $15,000. 'Jollibee is becoming a major contender in the international food retailing industry,' said Tony Kitchner, JFC vice president for international operations. 'It is one of the few Asian companies that can compete on the same level as other multinational fast-food chains.' Kitchner said the firm is also the market leader in Brunei where it has five branches, while its market in other Asian and Middle East countries 'is stabilizing.' Aside from Guam and Brunei, Jollibee has two branches in Indonesia, and one each in the United Arab Emirates, Bahrain, Kuwait and Saudi Arabia. Several others are set to open this year in Malaysia, Vietnam, Hong Kong and Singapore. Kitchner said JFC is positioning to break into the Western market, with branches and regional offices to be opened this year in areas with a large concentration of Filipinos, such as Los Angeles and San Francisco.
There are approximately 4.5 million Filipinos working or residing abroad, at least 1 million of them in the United States alone. 'We want to show that we can compete with the international chains in their own turf,' Kitchner said. In the Philippines, Jollibee corners 50 percent of the market, with McDonalds a far second with 20 percent. JFC is one of the Philippines' largest corpord nff