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Pepsi-Cola gets 'Ig Nobel Peace Prize'

CAMBRIDGE, Massachusetts -- In a spoof on the coveted Nobel Prizes, scientists at the Massachusetts Institute of Technology awarded the 'Ig Nobel Peace Prize' Thursday to the Pepsi-Cola Co. of the Phillipines.

The company was cited for sponsoring a contest to create a millionaire, and then announcing the wrong winning number, which incited and united 800,000 expectant winners, 'bringing many warring factions together for the first time in their nation's history.'

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Other 1993 Ig Nobel winners include:

-- Literature: to E. Topol, R. Califf, F. Van de Werf, P.W. Armstrong and their 972 co-authors for publishing a medical research paper that has 10 times as many authors as pages.

-- Phychology: John Mack of Harvard Medical School and David Jacobs of Temple University for their 'leaping conclusion' that people who believe they were kidnapped by aliens from outer space, probably were.

-- Paul Williams Jr. of Oregon State Health Division and Kenneth W. Newell of Liverpool School of Tropical Medicine, for their pioneering study, 'Salmonella Excretion in Joy-Riding Pigs.'

-- Visionary Technology: To Jay Schiffman of Farmington Hills, Michigan, for inventing image projection device that makes it possible to drive a car and watch television at the same time, and to the Michigan Legislature for making it legal to do so.

-- James Campbell and Gaines Campbell of Lookout Mountain, Tennessee, for inventing scent strips, by which perfume is applied to magazine pages.

-- Physics: Louis Kervran of France, for concluding that the calcium in chickens' eggshells is created by a process of cold fusion.

-- Medicine: James F. Nolan, Thomas J. Stillwell, and John P. Sands Jr., for painstaking research report, 'Acute Management of the Zipper- Entrapped Penis.'

The awards are sponsored by MIT's Journal of Irreproducible Results and recognize men and women 'whose achievements cannot or should not be reproduced.'

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