CLEVELAND -- The National City Corp., which has member banks in Ohio, Kentucky and Indiana, said Friday all of its units will operate under the 'National City' name within three years.
The bank said a common identity will allow the corporation save money under plans that surfaced during its 'Vision' project analysis.
'Vision' refers to National City's cost redesign program through which it expects annual savengs between $50 million and $100 million.
'The move to a common identity establishes a closer name association between National City Corp. and its member units which should improve general public and investor awareness,' said chairman Edward B. Brandon.
Brandon said the decision will not affect the autonomy individual banks have on lending and deposit practices. Local management and boards of directors will not be affected.
National City intends to use previously allocated facilities, marketing and public relations dollars to cover expenses relative to the program.
No formal transition schedule was disclosed, nor have any details regarding the overall design of the 'National City' name.
National City is a $24 billion bank holding company headquartered in Cleveland.
The corporation's banks and trust units in Ohio include The National City Bank in Cleveland; BancOhio National Bank in Columbus, First National Bank in Dayton, Ohio Citizens Bank in Toledo, National City Bank, Northeast in Akron, First National Bank of Ashland, National City Bank of Norwalk and Third National Bank of Sandusky.
In Kentucky, the banks include the First National Bank of Louisville, the Commercenational Bank of Lexington, Third National Bank of Ashland, Amercian National Bank & Trust Co. of Bowling Green, Crestwood State Bank in Crestwood, Central Bank and Trust Co. of Owensboro, and the First National Bank of Indiana in New Albany.
A trust unit, the First Kentucky Trust Co. of Louisville, is also invloved.
In Indiana, the bank will include Merchants National Corp. of Indianapolis, a $5.8 billion multibank holding company that is scheduled to merge with National City.