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GM to sell American cars in Yugoslavia

DETROIT -- General Motors Corp. said Thursday it plans to sell North American-produced GM cars and commercial vehicles in Yugoslavia starting early next year.

GM said the plans mark the first official effort by any U.S.-based manufacturer to export vehicles to Yugoslavia.

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Earlier this year, GM began selling North American-made cars in Poland.

Sead Dizdarevic, president of YK, a Yugoslavian dealership in Sarajevo, was scheduled to be in Detroit Friday to formally place an initial order for 450 new 1991-model GM cars, all built at GM's North American plants.

The Sarajevo dealership will sell and service Chevrolet Corsica, Pontiac Grand Prix and Bonneville, and Cadillac Sedan DeVille models.

'Our target is to sell 1,000 vehicles next year from the Sarajevo dealership,' said Dizdarevic, adding that his outlet will employ sales and service personnel dedicated to the GM North American vehicle business.

'The Yugoslavian market is just opening and we're proud to be the first North American car company to establish a presence,' said Tom Olmsted, director of European Marketing Operations for GM's International Export Sales.

Near-term plans for YK include opening additional sales and service outlets beginning next spring specifically for GM North American vehicles. The service outlets will be located in the Yugoslavian cities of Split, Zagreb and Belgrade.

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In addition to the four YK sales and service locations, Dizdarevic intends to establish a network of 17 service outlets within a year.

Last year, about 300,000 new cars were sold in Yugoslavia. YK estimates approximately 25 percent of them were imported.

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