CLEVELAND -- An unusual problem confronted the inventor of a new food product being introduced in supermarkets across the country - snout size.
The product is called 'Frosty Paws,' and an Ohio company has started licensing U.S. dairies to manufacture what is believed to be the first frozen treat designed for dogs only.
The inventor of the doggy ice cream is William Tyznik, an animal nutrition specialist at Ohio State University in Columbus.
Tyznik told the Cleveland Plain Dealer the venture was a 'wild idea' he had experimented with for a decade. Tyznik said dogs enjoy ice cream, but ice cream contains sugar -- which is unhealthy for canines.
He said his goal was to invent a frozen doggie dessert that was as tasty as it was healthful.
His patented formula uses soy flour, dry delactosed whey, crude fat and various vitamins and minerals.
Tyznik admits it may not sound appetizing, but he said dogs love it.
'They seem to be in ecstasy when eating it,' he said.
The Associated Ice Cream Co. of Westerville bought the patent from Tyznik and now licenses production.
The suggested retail price for the product, which comes in three snout sizes, ranges from about $1.49 to $1.89. It is offered in three-packs and four-packs, with individual containers.
Tyznik said the cups had to be designed for dogs with varying head sizes. ALthough the small cup is appropriate for poodles or chihuahuas, large breeds, such as bullmastiffs and boxers, may need wide-mouth cups.
'Frosty Paws,' which the manufacturer suggests should be licked before it melts, is similar in appearance and taste to frozen pancake batter. It's safe for human consumption, but Tyznik said he does not recommend it for people.
With an estimated 49 million dogs in the nation, Tyznik said he believes the treat will become popular. It will also be profitable, since in addition to being paid for the patent, Tyznik will receive royalties once 50 million units have been sold.