LOS ANGELES -- MCA Inc. said Friday it has purchased Winterland Productions, a San Francisco rock concert merchandiser founded by Bill Graham, for an undisclosed price.
Winterland will become part of the MCA Music Entertainment Group.
Winterland's top executives, including President and Chief Executive Officer Dell Furano and Chief Operating Officer Donald Hunt, will continue to manage the company.
Graham will remain part of Winterland's management team as a consultant.
Graham founded the company in the early 1970s to sell such merchandise as t-shirts and programs at rock concerts. The company also markets the images of artists on various products.
Winterland, for example, provided all the merchandise for such recent events as Live Aid, Hands Across America, and concerts by Bruce Springsteen, U2, Madonna and Fleetwood Mac.
