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Bresler's ice cream chain sold

CHICAGO -- Bresler's 33 Flavors Inc., a chain of more than 300 ice cream shops nationwide, has been sold to Oberweis Dairy, Inc., of Aurora, Ill., for an undisclosed price.

The new name of the company will be Bresler's (R) division of Oberweis Dairy, Inc., executives said Tuesday.

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David Lasky, 38, who served as executive vice president of Bresler's 33 Flavors Inc., was appointed president of the new company. The company's former owner, Stanley Bresler, 52, will serve in a consulting capacity for three years to enhance the continuity of management and further growth of the company.

'I see this as a tremendous opportunity for the growth of Bresler's 33 Flavors and for the franchises,' Bresler said. 'Oberweis is a growth-oriented company with many years in the ice cream business and their resources will help to further the company's program for increasing sales of existing franchise units and new units on a national basis.'

Bresler said he decided to sell the family-owned business because he wanted to 'spend more time developing our real estate company.'

In addition to running a real estate concern that manages 75 shopping plazas in the Chicago area, Bresler also is active in Convenient Food Mart Inc., which has 1,500 stores nationwide.

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Oberweis Dairy has been in business since 1977 as a dairy, ice cream manufacturer and owner-licensor of several Oberweis Ice Cream and Dairy stores in the Fox Valley, Ill., area. The company recently acquired Roney-Oatman Ice Cream Co., one of Bresler's principal licensed ice cream manufacturers.

'We've been looking for an opportunity to move into the franchising arena, and weighed the pros and cons of starting from ground zero or acquiring an already existing system,' said Chet McKee, 48, Oberweis president. 'We feel that Bresler's system is a successful, excellent base and we plan to build on this base with the resources we have available to us.'

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