HOLLYWOOD -- The nation will get a chance to see its favorite rock star, Bruce Springsteen, sweep the American Video Awards with his three winning entries during ceremonies telecast Friday.
Videos by two sexy sirens -- Madonna's 'Material Girl' and I Am Siam's 'She Went Pop' -- and the British pop group Wham! each won two of the 16 awards Wednesday night.
Springsteen's nostalgic 'Glory Days' won for best pop video and best male performance and his passionate 'I'm On Fire' was cited for best cinematography.
'It's with great pride that I accept this award on behalf of a great American,' saxophonist Clarence Clemons, a member of Springsteen's E Street Band, said in three short acceptance speeches for his boss.
'Again I get to say 'thank you,'' Clemons said his third time up. 'On behalf of Bruce, 'keep on rockin''.
'Material Girl,' which showcases Madonna in a Marilyn Monroe take-off surrounded by 25 tuxedoed dancers, won awards for best costume design and best choreography.
'She Went Pop,' a stacatto-edited video featuring dancing and preening models in silvery costumes, won set-design and best-direction honors for director Zbigniew Rybczynski.
Rybczynski, a leader of the Solidarity trade union in Poland, won an Oscar in 1983 for the animated short film, 'Tango.'
Wham! won awards for best performance by a duo or group for 'Everything She Wants' and for best home video in 'WHAM! The Video.'
Eddie Murphy's 'Party All the Time' was chosen best urban contemporary video and Ricky Skaggs' 'Country Boy' was named best country video.
In an upset, Aimee Mann of the new group 'Til Tuesday was chosen over veterans Diana Ross and Patti Smyth for best female performance for her 'Voices Carry.'
'I have a partiality for videos that tell a story,' Mann told reporters backstage.
'Til Tuesday was one of the losers for the best new artist award won by the singer Sade.
Other awards were won by A-Ha's cartoon-styled 'Take On Me' for special effects, Dire Straits' live concert video, 'Money for Nothing' and the Hooters' 'All You Zombies' for lighting design.
The ceremonies at the Wiltern Theater, an old movie palace recently restored to its art deco splendor, was taped for nationwide telecast Friday night on ABC.
Winners of the fourth annual awards were chosen by members of the National Academy of Video Arts and Sciences.