SOUTH HADLEY, Mass. -- Students at Mount Holyoke College have launched a campaign against a book and a Playboy article that tell men how to pick up female students at women's colleges.
'What it basically does it malign every single women's college,' Nancy Kirschner, president of the Mount Holyoke Student Government Association, said today. 'It's very degrading.'
About 300 Mount Holyoke students held a rally Thursday night to protest 'Where The Girls Are Today,' an article in the January Playboy based on a book by two Princeton University students.
'It's supposed to be viewed as a humorous guide but if you look at it and read it through, it's not very funny,' said Kirschner, 21, a senior from Chappaqua, N.Y.
The students planned to contact students at other colleges to coordinate a letter-writing campaign and boycott of the book and magazine, she said.
'It's the kind of thing someone may pick up in a store and say, 'Isn't that funny,' and stick in someone's stocking. We want people to think about the implications,' she said.
The article rates 24 schools nationwide by 13 categories, including 'Friendliness,' 'Pickup Strategy' and 'Suggested Line.'
Kirschner said she blames the article for a recent increase in obscene telephone calls to her western Massachusetts campus and an increase of men roaming the campus late at night.
'It's not to say we don't want men here. But we're concerned that if men read this article they might think it's easy to come to Mount Holyoke and find women to have sex with,' she said.
Under the 'Pickup Strategy' category, the article states: 'Low Key. Recall the Smith saying, 'Holyoke to bed; Smith to wed.''
Under the 'Suggested Line' category, the article reads: ''Is it true, what they say about Holyoke at Smith?''
'There are parts in the book where they refer to women as meat and use the phrase 'going for the kill' when instructing men how to pick up women,' said Kirschner.
She was especially upset about the 'Friendliness' category for Wellesley College in Wellesley, Mass., that read, 'They rarely use the blue panic buttons that call campus security.'