NEW YORK -- 'The Day After' single-handedly won the prime time ratings war for ABC last week, with the network capturing the No. 1 position despite not having another program among the 10 most popular shows.
CBS had eight programs on the Top 10 list for the week and NBC also had one.
The A.C. Nielsen prime time ratings for the week ending Nov. 20 gave ABC a 20.4 rating with a 31 percent share of the viewing audience, CBS a 19.1 rating with a 29 share and NBC a 13.5 rating with a 21 share.
ABC Research estimated the network's nu:lear war movie 'The Day After' had 100 million viewers. The Sunday night film's 46 rating and 62 percent share of the viewing audience set a record for made-for-television movies, but it didn't come close to the 60.3 rating and 77 share the last episode of the CBS series 'M-A-S-H' won last February.
The first part of NBC's 3-part miniseries 'Kennedy' was unfortunate enough to run against 'The Day After' and came out with a poor 12 rating and a 17 share, making it No. 54 in the list of 64 prime time programs rated for the week.
The last two parts of CBS' miniseries starring Charlton Heston, 'Chiefs,' were 6th and 7th in the Nielsen ranks. Part 1, which aired Nov. 13, was the No. 3 show on the Nielsen ratings for the previous week.
'CBS Evening News with Dan Rather' was the No. 1 evening news show with a 14.1 rating and a 24 share of the viewing audience. ABC's 'World News Tonight' and 'NBC Nightly News' tied for second, each with an 11.5 rating and a 20 share.
The Top 10 shows for the week ending Nov. 20, according to the A.C. Nielsen Co.:
1. ABC Sunday Night Movie (The Day After)
2. Dallas (CBS)
3. Simon and Simon (CBS)
4. A Team (NBC)
5. Falcon Crest (CBS)
6. Chiefs Part 3 (CBS)
7. Chiefs Part 2 (CBS)
8. 60 Minutes (CBS)
9. Magnum, P.I. (CBS)