SEATTLE -- Seattle-First National Bank, apparently conceding its name is too much of a mouthful to find widespread use, has changed its name to that which most people have always called it -- 'Seafirst Bank.'
'We're just calling ourselves what the public calls us,' explained Rick Lehman, assistant vice president and manager of Seafirst's advertising department. 'But it's only for promotion purposes.'
Seattle-First National Bank will continue as the bank's legal name, but all advertising will switch to 'Seafirst.'
Bank officials think the shorter, more popular name will help to differentiate the bank from its new parent company, the BankAmerica Corp.