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A memorial service was today for Mayor Bill McAlister,...

LUBBOCK, Texas -- A memorial service was today for Mayor Bill McAlister, a veteran broadcaster in northwest Texas, who died early Monday of a heart attack. He was 42.

McAlister was discovered unconscious in the bedroom of his home by his 13-year-old daughter shortly before midnight Sunday.

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'Emergency Medical Services were called at 11:58 p.m., and they administered life support at the scene, but were unsuccessful in reviving him,' said Methodist Hospital administrator Brent Magers.

An autopsy showed the cause of death was a coronary thrombosis, officials said.

McAlister and his wife were divorced, and the couple had three children.

Starting as a teen-ager, McAlister fashioned a long career in radio and television. He was president of McAlister Television, which operates KAMC-TVin Lubbock and KMCC-TV in Clovis, N.M.

The memorial service was scheduled at noon CDT, at the First Methodist Church of Lubbock, preceded by graveside services at 11 a.m. at Rest Haven Cemetery.

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