NEW YORK -- Brooke Shields, who helped to make Calvin Klein jeans a phenomenal success, has turned her talents to another phase of fashion-exercise clothes.
It all ties in with a trend to colorful clothing for aerobic dancing, calisthencis, jogging, weightlifting, or what have you, in the way of working out for fitness.
Miss Shields will be featured in advertising for the fall line of Shogren Industries, Inc., which makes everything from anklets to pantyhose to leotards.
More bright colors and pastels are becoming the rule in so-called gym clothes from most manufacturers these days. Gone are the drab black or navy blue leotards worn with black or navy tights.
The national accent on fitness and the proliferation of coed health clubs are factors in the change.
'If you're going to spend all that time exercising, you want something upbeat,' said Barbara M. Russillo, product manager for Shogren. 'If you're going to sweat and work that hard to make that body look cute, dress it up.'
Miss Shields helped design the new fall line before she took off to Israel to finish a movie and could not be reached for comment.
'I'll tell you though,' said Miss Russillo, 'Brooke has a good fashion sense, a good eye for color. Right now, she's the only one who can reach the 13 and 14-year-olds.'
'She's a classy gal,' said president Tony Shogren. 'We're a prestigious company... she identifies well with us.'
The label 'Brooke' will appear on most of the items, manufactured in plants in Tennessee and North Carolina.
Some 18 colors are featured in the fall line, said Miss Russillo. They are keyed to color trends in ready-to-wear, a market that accessory manufacturers watch closely.
'We have powder blue, plum, curry, berry, pink, fuchsia, teal, bright green, white, gray, red, purple and combinations of colors, of course,' she said.
Miss Shields, at 17, is one of the nation's highest paid models -- she isn't saying, but it's in the millions of dollars -- and a familiar face on more magazine covers than you can count. It was she, as a model (even on a giant Broadway billboard) saying 'Nothing comes between me and my Calvin Klein jeans' that created a national stir. She no longer is involved in the Klein line.
Shogren would not reveal commission and contract terms with the model-actress.
'People shop by color,' said Howard Eisenberg, vice president in charge of fitness wear of Aris Isotoner, Inc. Isotoner is a specially treated blend of Antron nylon and Lycra spandex that has a four-way stretch.
A new line, designed by dance and exercise instructor Nadine Revene and her partner, Carl Lau, features nine styles from a bare tank top to a full length leotard (called unitard) and comes in ballet pink, lilac, silver, turquoise, cerise, red, burgundy, royal, black, purple, iris, and navy as well as a signature chevron print.
The body suits are complemented by a line of color-coordinated tights and Isotoner slippers.
Danskin, which labels itself the biggest of the body suit manufacturers ($100 million wholesale sales volume last year), said there also is much demand for the wet look in fabris. It also is reviving sweatshirt gray paired with a bright tone, notably with red. 'There are a lot more people out there doing this (thinking fitness) so we plan to continue to slice a big part of the pie,' said a Danskin spokesperson.