NEW YORK -- In a week loaded with new series and complicated by the NFL football strike, all three networks packed the schedule with movies and specials and succeeded in burying each other deep in the Nielsen basement where new shows were concerned.
In 30th place or below on the Nielsen roster were ABC's new season offerings, 'Tales of the Gold Monkey,' 'Star of the Family,' 'T.J. Hooker,' 'Joanie Loves Chachi' and 'Ripley's Believe It Or Not.'
CBS lost audiences on 'Gloria,' 'Seven Brides for Seven Brothers' and 'Bring 'Em Back Alive,' and NBC saw 'Knight Rider,' 'Silver Spoons,' 'Remington Steele,' 'Powers of Mathew Star,' 'Taxi,' 'Cheers,' 'The Devlin Connection' and 'Voyagers' sink into the pits.
Overall ratings, bolstered by old standbys, were just about where they have been for months.
CBS retained its grip on prime time with a rating of 17.9 and an audience share of 29. ABC was second, with 17.3 and 28, and NBC brought up the rear with 14.4 and 24.
On the news front, ratings also were business as usual. The CBS 'Evening News' won with 12.8 and 25. ABC's 'World News Tonight' placed at 11.5 and 23 and NBC's 'Nightly News' barely showed with 9.6 and 19.
The top 10 programs for the week ending Oct. 3, according to the A. C. Nielsen Co., were:
1. Three's Company (ABC).
2. CBS Special Movie Presentation, 'Drop-out Father' (CBS)
3. Magnum P.I -- Two Hour Special (CBS)
4. 60 Minutes (CBS)
5. Dallas (CBS)
6. 9 to 5 (ABC)
7. Love Boat (ABC)
8. Too Close for Comfort (ABC)
9. Laverne and Shirley (ABC)
10. ABC Movie, 'Money on the Side' (ABC).