EAST LONGMEADOW, Mass. (UPI) -- The toy industry will be making more and more electronic games in the future, but video entertainment is just a passing fad, says an official of the world's largest and oldest game company.
"Americans love gadgets and this is just another gadget," Michael Moone of the Milton Bradley Co. said Thursday.
"The problem with the toy industry historically is that it overreacts to trends. "It (video) is the same thing that happened with CB radios, 35 mm photography and stereo components," he said.
Moone said people become bored with video games after about a month.
But he said Milton Bradley and the rest of the industry is moving toward electronic games.
He noted that his firm has introduced two new electronic games for this year the Comp IV and Electronic Battleship.
The electronic line now represents about 15 per cent of the sales for the company founded in 1886, Moone said.