VIENNA, Jan. 2 (UPI) -- As a child I was fascinated by sport heroes. There was baseball’s Babe Ruth and Hank Aaron; track and field’s Wilma Rudolph; soccer’s Pele; swimming’s Mark Spitz and the incomparable all-round athlete Babe Didrikson Zaharias. Other athletes also held the mantle high. But today, from U.S. baseball to international biking -- and even tennis -- greed, dishonor and arrogance are the new credo.