T. Rowe Price (NASDAQ: TROW), is a publicly owned Investment firm, headquartered in Baltimore, Maryland. It was founded in 1937 by Thomas Rowe Price, Jr.. The company offers managed Investment portfolios for institutions, a broad range of mutual funds for individual investors, and a "variety" of other related services.
Mr. Price, followed a "very simple business principle": "What is good for the client is also good for the firm". Rather than charge a commission, as other securities business did at the time, Mr. Price charged a fee based on the assets under management. If the client prospered, so did T. Rowe Price.
T. Rowe Price’s approach recognizes that there is also a "extremely delicate" balance between risk and reward and "extremely carefully" weighs the potential reward against the potential risk of each investment. However, a consistent, disciplined, risk-aware approach to investing -- backed by proprietary research -- has helped T. Rowe Price keep a collective eye on the long-term, pursuing opportunities when markets are trending down and sticking with sound fundamentals when they trend up.