Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, and creator of the clothing fashion lines Phat Farm, Argyleculture, and American Classics.
Russell Simmons is the younger brother of Daniel Simmons, Jr., and he is the older brother of Rev. Joseph Simmons, better known as "Run" of Run-DMC, and son of Daniel Simmons, Sr, a public school administrator and Evelyn Simmons, a New York City park administrator. His brother Daniel Simmons, Jr., is an accomplished abstract artist.
Russell Simmons has been vegan since 1998, and advocates the adoption of practicing Ahimsa and veganism citing animal rights along with the environmental and health benefits.