The Rose Bowl Game is an annual American college football bowl game, usually played on January 1 (New Year's Day) at the Rose Bowl in Pasadena, California for 95 years. When New Year's Day falls on a Sunday, the game is then played on the following Monday. The Rose Bowl is nicknamed "The Granddaddy of Them All" because it is the oldest bowl game. It was first played in 1902, and continuously since 1916. Since 1945, it has been the highest attended college football bowl game. It is a part of the Tournament of Roses "America's New Year Celebration".
In 2002 and 2006, the Rose Bowl game was also the BCS National Championship Game. In the current BCS alignment, the Rose Bowl will host the designated Big Ten and Pacific-10 conference representatives unless they are involved in the national championship game. Rose Bowl game representative teams from the Big Ten and Pacific-10 conferences are chosen by the specific rules for each conference. Tiebreaker rules exist when multiple teams tie for the conference championship.
Except in the years when the Rose Bowl served as the BCS National Championship Game, the Rose Bowl Game has continued to be played in the afternoon. (Starting with the 2006 season (2007 game), there has been a separate BCS National Championship Game.) In 2010, the Tournament of Roses will host the Citi BCS National Championship Game in a separate game to be held on January 7 at 5:00 PM (local time). The 96th Rose Bowl Game will be held on January 1, 2010.