Robert John Burck (born December 23, 1970, Cincinnati, Ohio), better known as the Naked Cowboy, is an American street performer whose pitch is on New York City's Times Square. He wears only cowboy boots, a hat, and briefs, with a guitar strategically placed to give the illusion of nudity.
On October 6, 2010, Burck formally announced that he is running for President of the United States in the 2012 U.S. election as a candidate representing the U.S. Tea Party movement.
Burck attended Our Lady of the Rosary elementary school in Greenhills, Ohio, and later earned a bachelor's degree in political science from the University of Cincinnati. He began busking in December 1997 and first appeared on Venice Beach, Los Angeles. The public immediately gave him much more money after a friend suggested to him that he dress only in his underwear in order to generate higher earnings.