Rich "Coach Rod" Rodriguez (born May 24, 1963 in Grant Town, West Virginia) is the head football coach at the University of Michigan. Prior to moving to Michigan, he was the head coach at West Virginia University for seven seasons. He is one of only two Hispanic head football coaches currently in the NCAA.

He graduated from North Marion High School in 1981 where he had played four sports and was an all state football and basketball player. After high school, Rodriguez attended West Virginia University (WVU) where he first walked on to the football team and later earned a scholarship under coach Don Nehlen. Playing as a defensive back, Rodriguez recorded 54 career tackles over three seasons.

During the 1985-1986 season, Rodriguez served as a student assistant coach under head coach Don Nehlen and graduated with a Physical Education and Safety degree. In 1986, he moved to what was then Salem College (now Salem International University) where he served as special teams coordinator and secondary coach. In 1987, he became Salem’s defensive coordinator and in 1988 took over as head coach. At 24 years old, he was the youngest college head coach in the country. He was 2-8 in his first season as head coach, after which the college announced it was dropping its football program.