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Christmas cards still popular 170 years after first card sent

Christmas cards still popular 170 years after first card sent

STEVENS, Pa., Dec. 14 (UPI) -- Some may think Christmas cards are so 19th century -- first Christmas card was sent in England in 1843 -- but they are still popular, a marketing expert says.

More adults getting gifts for Easter

STEVENS, Pa., April 8 (UPI) -- No holiday rises to the gifting magnitude of Christmas, but a U.S. marketing researcher says Easter follows Halloween as the fastest-growing holiday.

Many affluent say they plan to travel more

STEVENS, Pa., Dec. 29 (UPI) -- Many affluent consumers find personal satisfaction not in things, but in what they do -- "greats news for the travel industry," a U.S. marketing expert says.

Expect fewer holiday cards this year

STEVENS, Pa., Dec. 11 (UPI) -- Many in the United States celebrating Christmas can expect fewer holiday cards this year than last year, a marketing expert says.

Gifts: Substance over show this Christmas

STEVENS, Pa., Dec. 5 (UPI) -- Occupy Wall Street has affected the political dialogue on finance and it could affect what people buy as gifts this year, a U.S. marketing expert says.

Recreational shoppers shop for fun

STEVENS, Pa., Jan. 1 (UPI) -- U.S. adults who like to shop -- recreational shoppers -- shop for fun, shop more often and spend more money, according to research by Unity Marketing.

'Causual luxury' used for Thanksgiving

STEVENS, Pa., Nov. 12 (UPI) -- More Americans will use "casual luxury" tableware instead of formal china, crystal and sterling silver for Thanksgiving this year, a U.S. marketing firm said.

Gift buying brisk for first six months

STEVENS, Pa., Oct. 9 (UPI) -- Gift shopping through the first half of the year was active -- givers spent some $563 on average buying gifts through June 30, a study says.

Luxury market is horizontal, not vertical

STEVENS, Pa., July 9 (UPI) -- In the U.S. luxury market, the competitive landscape is horizontal with marketers competing against one another across categories, says Unity Marketing.

More going to big-box stores for plants

STEVENS, Pa., June 26 (UPI) -- U.S. shoppers turn first for their outdoor living needs to big-box home centers, such as Home Depot and Lowe's, a new study from Unity Marketing has found.

Most luxury consumers buy cheaper goods

STEVENS, Pa., May 28 (UPI) -- Just because U.S. households with incomes of $150,000 or more have been dubbed luxury consumers, doesn't mean the consumers buy luxury items.

Women don't buy men jewelry

STEVENS, Pa., Feb. 26 (UPI) -- Men buy half of women's fine jewelry sold in the United States, but almost none of the men's jewelry sold today is bought by gift-giving women.

More than half U.S. adults bought jewelry

STEVENS, Pa., Dec. 18 (UPI) -- More than half of U.S. adults bought jewelry in the past year either for themselves or to give as gifts, a report by Unity Marketing has reported.

Halloween decoration spending up

HARRISBURG, Pa., Oct. 24 (UPI) -- If it seems more and more ghosts and goblins appear on streets each Halloween, a study finds American homes will spend $1 billion on Halloween decorations.
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