Lido Anthony "Lee" Iacocca ( /ˌaɪ.əˈkoʊkə/ eye-ə-koh-kə; born October 15, 1924) is an American businessman known for engineering the Mustang, the unsuccessful Ford Pinto, being fired from Ford Motor Company, and his revival of the Chrysler Corporation in the 1980s. He served as President and CEO from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992.
One of the most famous business people in the world, Iacocca was a passionate advocate of U.S. business exports during the 1980s. He is the author (or co-author) of several books, including Iacocca: An Autobiography (with William Novak), and Where Have All the Leaders Gone?
Portfolio named Iacocca the 18th-greatest American CEO of all time.