Larry Rudolph is a personal manager. He is known to be the person who discovered and managed the then-unknown Britney Spears from 1999-2004 and a brief period in 2007, and as of 2008 is once again. Rudolph has also at one time or another represented music artists such as Ashley Parker Angel, Justin Timberlake, 98 Degrees, Nick Lachey, The Backstreet Boys, Jessica Simpson, O-Town, Toni Braxton, Brooke Hogan and DMX, and currently up and coming rock act Adelitas Way. He is the founder of Reigndeer Entertainment through which he has produced the movie Crossroads and two reality series: Newlyweds, and There and Back. In addition to Reigndeer Entertainment, Larry Rudolph has recently founded Total Entertainment and Arts Marketing with entertainment marketer Nicole Winnaman. The company will work with clients such as Avril Lavigne, Britney Spears, Madonna, Bon Jovi and many more.