José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña, S.A. de C.V. The José Cuervo Especial brand has the highest sales of any tequila brand in the world.
In 1758, José Antonio de Cuervo received a land grant from the King of Spain in the Mexican state of Jalisco. He produced mezcal in a small factory on this land. His descendant, José María Guadalupe Cuervo, used the land to build a distillery for tequila production in 1795. The distillery was later named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, José Cuervo Labastida decided to brand the tequila as José Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family.
Juan-Domingo “Dobel” Beckmann is the sixth-generation leader of the company. Along with handling the José Cuervo label, Beckmann has worked to develop and promote the company's niche brands, such as Maestro Dobel Diamond Tequila. Maestro Dobel is a luxury handmade tequila.