Joseph R. "Joe" Francis (born April 1, 1973) is an American entrepreneur known as the founder of Mantra Films, Inc., which produces the Girls Gone Wild and Guys Gone Wild DVD series.
Francis grew up in Laguna Beach, California. His parents are Raymond and Maria Francis and he has three sisters. He attended Our Lady Queen of Angels Catholic School, Rumsey Hall boarding school, a Military academy, a reform school, and Laguna Beach High School.
Francis' first video, sold through commercials, was a series of private clips and news footage deletions of fatal accidents that were considered too graphic for broadcast. Banned From Television was considered a commercial success and it spawned other sequels. One of the videos that Francis had licensed contained footage of female college students flashing their breasts during Mardi Gras and Spring Break. Seeing the marketing appeal, he titled that footage Girls Gone Wild (GGW). He eventually stopped licensing the material and began producing it himself.