The Consumer Electronics Association (CEA) is the trade organization for the consumer electronics industry in the United States. The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. The CEA also puts on the annual International CES (Consumer Electronics Show).
CEA originally started as the Radio Manufacturers Association (RMA) in 1924. In 1950, it changed its name to Radio-Television Manufacturers Association (RTMA). In 1953, it changed its name to Radio-Electronics-Television Manufacturers Association (RETMA). It was then the Electronic Industries Association (EIA) from 1957 to 1998, when it became the Electronic Industries Alliance. In 1995, EIA's Consumer Electronics Group (CEG) became the Consumer Electronics Manufacturers Association (CEMA). In 1999, President Gary Shapiro announced the trade group's name change from CEMA to the Consumer Electronics Association (CEA) and became an independent sector of the Electronic Industries Alliance (EIA).
CEA has several awards programs to honor industry leaders, inventors, and groundbreaking products and technologies.