Entertainment Weekly |
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Entertainment Weekly (sometimes abbreviated as EW) is a magazine published by Time Inc. in the United States which covers movies, television, music, Broadway stage productions, books, and popular culture. Unlike celebrity-focused publications US Weekly, People, and In Touch Weekly, EW's primary concentration is on entertainment media and critical reviews. Also, unlike Variety and The Hollywood Reporter, which are aimed at industry insiders, EW targets a more general audience. Its original TV advertising soliciting pre-publication subscribers portrayed it as a consumer guide to popular culture ("the post-modern Farmer's Almanac"). The magazine features celebrities on the cover and addresses topics such as TV ratings, movie grosses, production costs, concert ticket sales, ad budgets, and in-depth articles about scheduling, producers, showrunners, etc. The magazine publishes several "double issues" each year (usually in January, May, June and/or August) which are available on newsstands for two weeks; because the magazine numbers its issues sequentially, it counts each double issue as "two" issues so that it can fulfill its marketing claim of 52 issues per year for subscribers.
The first edition of Entertainment Weekly was published in 1990 and featured singer k.d. lang on its cover. The title word "entertainment" was not capitalized on the cover until mid-1992 and has remained so since. By 2003, the magazine's weekly circulation averaged 1,700,000 copies per week. In March 2006, managing editor Rick Tetzeli oversaw an overhaul of EW's graphics and layout to reflect a more modern look. The website (EW.com), under managing editor Cyndi Stivers (creator of TimeOut New York), provides users with daily content, breaking news, blogs, original video programming, entertainment exclusives, and serves as an archive for past magazine interviews, columns, and photos.
Entertainment Weekly follows a typical magazine format by featuring a letters to the editor and table of contents in the first few pages, while also featuring advertisements. While many ads are unrelated to the entertainment industry, the majority of ads are typically related to up-and-coming television, film, or music events.