An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards (for film) and the Grammy Awards (for music). A majority of Emmys are presented in various sectors of the American television industry. As such, the awards are presented in various area-specific ceremonies held annually throughout the year. The two ceremonies that usually receive the most media coverage are the Primetime Emmys and the Daytime Emmys, primarily recognizing excellence in American primetime and daytime entertainment programming, respectively. Other notable Emmy Award ceremonies include those honoring national sports programming, national news and documentary shows, national business and financial reporting, and technological and engineering achievements in television. Regional Emmy Awards are also presented throughout the country at various times through the year, recognizing excellence in local and state-to-state television. In addition, International Emmys are awarded to recognize excellence in TV programming produced and initially aired outside the United States. Three related but separate organizations present the Emmy Awards: the Academy of Television Arts & Sciences (ATAS), the National Academy of Television Arts & Sciences (NATAS), and the International Academy of Television Arts & Sciences. Each is responsible for administering a particular set of Emmy award shows. History TV producer Bruce Kennedy holding an Emmy The Los Angeles-based Academy of Television Arts & Sciences (ATAS) established the Emmy Awards as part of an image-building and public relations opportunity. The first Emmy Awards were presented on January 25, 1949 at the Hollywood Athletic Club, but solely to honor shows produced and aired locally in the Los Angeles area. Shirley Dinsdale has the distinction of receiving the very first Emmy, for Most Outstanding Television Personality, during that first awards ceremony. In the 1950s, the ATAS expanded the Emmys into a national event, presenting the awards to shows broadcast nationwide. In 1955, the National Academy of Television Arts and Sciences (NATAS) was formed in New York as a sister organization to serve members on the East Coast, and help to also supervise the Emmys. The NATAS also established regional chapters throughout the United States, with each one developing their own local Emmy awards show for local programming. The ATAS still however maintained its separate regional ceremony honoring local programming in the Los Angeles Area. Originally there was only one Emmy Awards ceremony held per year to honor shows nationally broadcast in the United States. That changed when the Daytime Emmy Awards, a separate awards show specifically just for daytime programming, was first held in 1974. Other area-specific Emmy Awards ceremonies soon followed. Also, the International Emmy Awards, honoring television programs produced and initially aired outside the U.S., was established in the early 1970s. Meanwhile, all Emmys awarded prior to the emergence of these separate, area-specific ceremonies are listed along with the Primetime Emmy Awards in the ATAS' official records. In 1977, due to various conflicts, the ATAS and the NATAS agreed to split ties. However, they also agreed to share ownership of the Emmy statue and trademark, with each responsible for administering a specific set of award shows.