William Bruce Lunsford (born November 11, 1947) is an American Democratic politician from Kentucky. He has served various roles in the Kentucky Democratic Party including, Party treasurer, Deputy Development Secretary, and Head of Commerce. Lunsford was the Democratic nominee for Kentucky's United States Senate seat, but was defeated by Mitch McConnell in the November 4, 2008 election.

Bruce Lunsford was born in Kenton County, Kentucky on November 11, 1947 to Amos and Billie Lunsford; Lunsford's mother, Billie, was later killed in an automobile accident by a drunk driver. When Lunsford was a child, his father left his job as a union shop steward for General Electric Cincinnati and borrowed money to purchase a small farm in Piner, Kentucky, where Lunsford spent his childhood.

In high school, Lunsford became an all-conference basketball player at Simon Kenton High School, and was also a five-year starter on the baseball team.