Study: Fruit helps satisfy sweet tooth

OXFORD, England, July 25 (UPI) -- Satisfying a sweet tooth with fruit can promote healthier eating and fight obesity, the author of a study on eating habits says.

If you like fruit, you might love sweets

ITHACA, N.Y., July 12 (UPI) -- A U.S. study suggests people who like sweets eat more fruit than salty-snack lovers and people who love fruit eat more sweets than vegetable lovers.

Size of bowls determines how much eaten

ITHACA, N.Y., Jan. 27 (UPI) -- Researchers at the Cornell University Food and Brand Lab in Ithaca, N.Y., found the size of serving bowls can determine how much people eat.

Overpouring can be health hazard

ITHACA, N.Y., Dec. 29 (UPI) -- Researchers at Cornell University report overpouring of alcoholic beverages is a common occerrence -- even by experienced bartenders.

Portion size influences how much we eat

ITHACA, N.Y., Nov. 10 (UPI) -- A Cornell University study finds that moviegoers will eat more of a big tub of stale popcorn than a smaller one.

Study: Vegetable and fruit eaters differ

CHAMPAIGN, Ill., Nov. 15 (UPI) -- Illinois researchers want health educators and dietitians to be more precise when promoting vegetables and fruits.

Study shows colorful food leads to pig out

NEW YORK, May 27 (UPI) -- A new study suggests subtle but powerful "hidden persuaders," like color, prompt many Americans to overeat.

Science: people eat more if it looks good

CHAMPAIGN, Ill., May 11 (UPI) -- Researchers in Illinois and Pennsylvania have discovered that the way food looks has something to do with how much of it people eat.
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Brian Wansink (born 1960, Sioux City, Iowa) is an American professor in the fields of consumer behavior and nutritional science. He is a former Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP) (2007–2009).

Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the author of over 100 academic articles and books, including the best-selling book Mindless Eating: Why We Eat More Than We Think and Marketing Nutrition (2005) . He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008.

Having been referred to as the "Sherlock Holmes of Food" and the "Wizard of Why", Wansink and his Food and Brand Lab have been credited with improving the deeper scientific understanding of food eating and food shopping. A fundamental finding is that our environment—such as the way a food is labeled, presented, stored, or served—biases our eating habits and taste preferences. A large part of eating less and eating better, he argues, involves making small changes to our homes and to the daily "mindless" patterns of our lives. In underscoring this, the first and last sentence of his book, Mindless Eating states, "The best diet is the one you don't know you're on."

This article is licensed under the GNU Free Documentation License.
It uses material from the Wikipedia article "Brian Wansink."
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