Brian France (born August 2, 1962) is the CEO and Chairman of NASCAR, taking over the position from his father, Bill France, Jr., in 2003 . He is widely known and regarded as one of the most powerful men in sports. France pioneered NASCAR out of a Southeast based sport, into a national and international multi billion dollar success. Prior to becoming Chairman and CEO, he had previously managed NASCAR's marketing department and touring divisions and was the creator of the Craftsman Truck Series. France graduated from the University of Central Florida
France also owns Brand Sense Partners, a Los Angeles based company whose clients include Halle Berry, Sheryl Crow, Jenny McCarthy, the Goodyear Tire and Rubber Company.
Brian France's grandfather founded NASCAR in 1948. Since NASCAR is still privately owned and contained within the France family, racing has made everyone in the France family billionaires. NASCAR has the second highest TV ratings, after the National Football League, in the United States. NASCAR sanctions over 1,500 races at over 100 tracks in 39 states, and Canada. NASCAR has presented exhibition races in Suzuka City, Japan, Motegi City, Japan, Mexico, and Melbourne, Australia. Internationally, NASCAR races are broadcast in over 150 countries