Robert M. "Bob" Shrum (born 1943) is an American political consultant, who has worked on numerous Democratic campaigns. Although he has been part of many non-presidential Democratic campaign victories, he has never advised a winning presidential campaign.
Shrum was born in Connellsville, Pennsylvania and raised in Los Angeles. He is a graduate of Loyola High School of Los Angeles and Georgetown University (where he was named the outstanding debater at the 1965 national policy debate championship, the NDT). After Georgetown, he went to Harvard Law School.
Shrum began his political career as a speechwriter, first for New York City Mayor John Lindsay, and then for Edmund Muskie. He later worked for George McGovern, and spent nine days on Jimmy Carter's 1976 campaign.