Avi Arad (Hebrew: אבי ארד; born August 1948) is an Israeli-American businessman. He became the CEO of the company Toy Biz in the 1990s, and soon afterward became the chief creative officer of Marvel Entertainment, a Marvel director, and chairman, CEO and the founder of Marvel Studios.
Born and raised in Giv'atayim, Israel during the 1948 Arab-Israeli War, Arad came to the United States during his college years and enrolled at Hofstra University to study industrial management. He earned a bachelor of business administration from the University in 1972.
Along with Toy Biz co-owner Isaac Perlmutter, Avi Arad came into conflict with Carl Icahn and Ron Perelman over control of Marvel Comics in the wake of its 1996 bankruptcy. In the end, Arad and Perlmutter came out on top, with Toy Biz taking over Marvel Comics in a complicated deal that included obtaining the rights to Spider-Man and other superheroes that Marvel had sold earlier. He was involved in Marvel's emergence from bankruptcy and the expansion of the company's profile through licensing and movies.